SG
Garg in Gurugram | |
| Nationality | Indian |
|---|---|
| Occupation | Entrepreneur, educator, growth strategist |
| Known for | 100x Engine Personal branding for experts |
| Title | Founder & CEO, Imperfect Labs |
| Base | Gurugram, Haryana, India |
| Previous | Growth at Uber, Aditya Birla Group |
| Imperfect Labs | |
| Legal name | Youngpreneur Ventures Pvt. Ltd. |
| Students | 20,000+[2] |
| Organic views | 10 billion+[2] |
| Paid ads | None[2] |
| Website | shivanshgarg.com imperfectlabs.net |
Shivansh Garg is an Indian entrepreneur and personal-branding educator. He is the founder and chief executive of Imperfect Labs (stylised Imprfct), a Gurugram-based company that helps doctors, founders, consultants and other professionals build an audience on social media, and the creator of the 100x Engine, a framework for organic growth and turning content into clients.[1][2]
Before founding Imperfect Labs, Garg worked in growth roles at Uber and the Aditya Birla Group.[2] His company says it has taught more than 20,000 students and generated over ten billion organic views without paid advertising.[2]
Career[edit]
Garg began his career in growth, leading growth initiatives at the ride-hailing company Uber and at the Indian conglomerate Aditya Birla Group.[2] He later applied the same experiment-driven approach to social media, working on campaigns for consumer brands including OYO, boAt and Hershey's before turning to education.[2]
His teaching draws on what he describes as "years of data, hundreds of experiments, and 1,500+ success stories".[1]
Imperfect Labs[edit]
Imperfect Labs, operated by Youngpreneur Ventures Private Limited, is a personal-branding company headquartered in Sushant Lok, Gurugram. Its positioning line is "For experts who weren't born on Instagram": rather than training full-time influencers, it helps established professionals build a public profile alongside their existing work.[2]
— Imperfect Labs tagline
Products
| Offering | Description |
|---|---|
| 100x Engine | Flagship program on organic growth and personal branding, sold with a results-or-money-back promise |
| Live Profile Reviews | Live feedback sessions held four times a month |
| VIP White Glove | Higher-touch, done-with-you plan |
| Free Instagram audit | Two-minute, no-login quiz that returns an "Expert Score", first fixes and a four-week plan |
| Imperfect University | Course library and Skool community |
| Free tools | Fake-follower checker, guides and case studies |
Audience
The company targets experts, doctors, founders and non-resident Indians. Programs are offered in English, Hindi, Hinglish, Marathi and Gujarati, with member support over WhatsApp.[2]
The 100x Engine[edit]
The 100x Engine is Garg's system for building a personal brand. It is aimed at founders, creators and entrepreneurs and is built around three themes:[1]
- Organic viral growth: reaching audiences without paid promotion.
- Content to clients: turning attention into paying customers.
- Personal brand: building a lasting public identity around expertise.
Garg's site describes the 100x Engine as trusted by more than 10,000 students worldwide.[1]
Brand work[edit]
Brands Imperfect Labs lists among its past work include:[2]
- OYO
- boAt
- POPxo
- Hershey's
- Lakmé Fashion Week
- Sunburn
Media and speaking[edit]
Garg and his company have been featured by NDTV, Dainik Jagran and Masters' Union. He has spoken at Josh Talks, Ashoka University and the United Nations Development Programme (UNDP).[2]
Reach[edit]
| Metric | Figure | Source |
|---|---|---|
| Students taught | 20,000+ | [2] |
| Organic views generated | 10,000,000,000+ | [2] |
| Newsletter readers | 35,000+ | [2] |
| Documented success stories | 1,500+ | [1] |
| Spend on paid ads | 0 | [2] |
See also[edit]
References[edit]
- ^ "Shivansh Garg — 100x Engine". shivanshgarg.com. Retrieved 10 November 2026.
- ^ "Imperfect Labs — For experts who weren't born on Instagram". imperfectlabs.net. Youngpreneur Ventures Pvt. Ltd. Retrieved 10 November 2026.